Making Our Kids World Ready Capital Campaign
Cowley had the pleasure of working with Notre Dame Schools in Utica on their redesigned, responsive website last year, and now we’ve recently help them launch a new Capital Campaign: Making Our Kids...
View ArticleGood Morning, Vietnam!
What can I say; it truly was “The trip of a life time!”Here we were, father and son in a strange land, with nothing to do but to take it all in.Weaving our way through the endless stream of...
View ArticleWhat Thanksgiving Teaches Us About Content Marketing
The Thanksgiving holiday is a time for being grateful, pumpkin pie, turkey, grandma’s stuffing, and spending time with that Uncle that makes everything awkward. One of Thanksgiving’s best qualities,...
View ArticleNew Video for the Metro42 Challenge
The Metro42 Challenge is a 6-week weight loss training, clean eating coaching, and attitude training program created by Randy Sabourin and his staff at the Metro Fitness Club here in Syracuse. 2016...
View Article40 Years of Doin’ What Comes Naturally
2015 goes down in history as Cowley Associates’ 40th Anniversary in business. Rather than taking up your time with a 40-year trip down memory lane, I think it might be more insightful if I share with...
View ArticleWeb Design Trends That Will Take Over 2016
Every year web design continues to evolve and change as technology improves and designers like myself get more creative with what we can do in the digital space. A website, for many companies, is no...
View ArticleInside the Design: CenterState CEO Website
Cowley recently finished a complete overhaul of the CenterState CEO website. We gave it a brand new design, integrated it with the Drupal Content Management System, and introduced a whole new user...
View Article4 Tips to Execute Your 2016 Marketing Plan
Executing a marketing plan is like keeping a New Years’ resolution. It always starts off with a bang and a determination like nothing could ever knock you off track. But, let’s be realistic. According...
View Article4 Types of Video to Promote Your Company
Video has exploded over the last 5 years as one of the premier ways to promote and market your company. In 2014, use of video for B2B Marketers increased from 8% to 58%! With YouTube continuing to...
View ArticlePaul Cowley’s Secret to Life
Well, we’re already at the end of January and I’ve already forgotten my “New Years’ Resolutions.” How about you?With the best of intentions, I’m sure I came up with at least a couple of good ideas of...
View ArticleEffectively Communicating Your Healthcare Advantage
In the ever-changing industrial landscape that is healthcare, organizations all across the board are looking for ways to differentiate themselves from other providers. One of the strongest ways to do...
View ArticleSuper Bowl 50 Commercials: What was Expected and What Happened
This year held one of the largest events of all time: the 50th NFL Super Bowl. The Denver Broncos overcame the Carolina Panthers and made history this Sunday and resulted in a huge win for Peyton...
View ArticleInteractive Touchscreen Presentation Design for ECR International
Cowley recently had the pleasure of working with ECR International on an interactive presentation that would be used in their trade show display. ECR has touchscreen monitors that they wanted to...
View ArticleTrasocial Marketing: Interweaving Social Media Into Your Traditional Campaigns
Gail and I had the recent pleasure of speaking at the 2016 BizBuzz Social Media Conference here in Syracuse. It was amazing to see the turnout and support here in the local community for such...
View ArticleClean the House Before People Come Over
I've always said that the web is the great equalizer in this world. You could be a small one-man band, but boy if you had a great website, you could look like you had a 1,000 people working for you!...
View Article
